According to show organisers Diversified Business, next month’s trade show, which returns to London’s Olympia on 7-8 April, will feature a record number of new natural and organic health and beauty products for 2013.
“Hundreds of new launches making their debut this April from eye shadow, sunscreen to anti–aging treatments, many of which will be displaying their organic, Fairtrade, Halal, Kosher, or BUAV certified credentials.”
Building momentum with cosmetic professionals
Although there have been dedicated beauty sections at the annual two day show throughout its 16-year history, the event now features a beauty & spa division, a ‘Pukka Beauty Lounge’ - an area dedicated to Ayurvedic treatments, and a natural beauty theatre for industry professionals to keep up to date with the latest news, developments and market trends from presentations.
Founder of global naturals brand Aveda and owner of Intelligent Nutrients, Horst Rechelbacher is one of the professionals set to give a keynote presentation where he will touch on his latest business venture, Intelligent Nutrients, which produces a range of organic and natural certified beauty products and supplements using food grade ingredients.
The presentation will take place at the event on Monday 8 April, and, on top of including details about his interesting route to the top of the industry, it is also expected he will give his vision for the future of the natural beauty category.
“Known throughout the world as an innovative and inspiring business leader who changed the face of the modern beauty industry, his views on the importance of using organically grown ingredients ‘that are good enough to eat’ and for promoting the adoption of sustainable, socially responsible and eco-friendly business practices – are shared by many of our exhibitors and visitors at the show," says event manager Carol Dunning.