As the company aims to sharpen its profile as a supplier of plant extracts and rare sugars to the cosmetics industry, a spokesperson says that operating under the new name will “clearly communicate the idea that this is a familiar partner offering quality products sourced from nature.”
"We changed our name from Kaden to Symrise BioActives in order to make the added value generated for our customers by this merger more visible,” says Dr. Stephan Hillers, Managing Director of Symrise BioActive.
“As ever, we will continue to offer customers our sound expertise in the area of natural biofunctional ingredients as well as services of reliable quality. In addition, we and our partners now enjoy the benefits of Symrise’s strong network. Among other areas, we are working closely with our parent company’s highly specialized Analytics division and with its carefully trained regulatory experts,” he adds.
Symrise BioActives has grouped its plant extracts under the umbrella brand Actiplants, its specialties business is comprised of highly purified natural substances for special applications in the field of cosmetics while also offering a range of rare sugars for cosmetic applications.
Market presence
Dr. Hillers reveals that the company is also planning to expand its expertise in botanical extracts from red fruits whilst also developing new product concepts. "These, we intend to use to further consolidate our position as an experienced partner for highly enhanced active ingredients."
In an effort to revamp its market presence, Hillers reveals the company has also launched a new website to provide existing and potential customers and distributors with the specifics of its product portfolio.
Back in 1982, the founders of Kaden Biochemical picked up on the global trend of natural products, and the supplier of highly purified plant extracts has been developing, producing and market bi-functional ingredients ever since.