Built on a new design with intuitive navigation and deeper user experience in mind, the new layout is all designed towards more efficient news consumption.
Reporting the latest news on science and innovation, packaging, and market trends in the industry, remains the core focus, and the new layout also takes into account some ‘Hot Topics’ specific to the regions.
Focused new on focused sites
Users of CosmeticsDesign-Europe.com will find a section dedicated to the ‘Hot Topic’ of Animal Testing, be able to browse news on Beauty From Within and Sustainable Packaging, and still keep up-to-date on Anti-Ageing and Nanotechnology.
The latter three are also ‘Hot Topics’ on the CosmeticsDesign.com USA site, as well as a focus on Naturals & Organics, and Social Media & eCommerce; which are key areas in the North American market.
Both sites also feature a more streamlined Headlines area, where users can keep abreast with the latest news, benefit from the vast library of multimedia content and exclusive interviews on the sites, as well as navigate recent or older archives with ease.
Global expansion
The changes to the established Cosmetics Design publications come a week before the big launch of its latest expansion, focusing on the Asia-Pacific region.
The new site will launch on September 4, 2012 and boast the same intuitive navigation and design as both CosmeticsDesign-Europe.com and CosmeticsDesign.com showcase.
The new site will also feature regional functionalities allowing users to access content for specific markets, or specific industry segments or trends in the region.
There will also be a ‘Hot Topic’ focus for the Asia site; looking at Market Entry, Skin Whitening, Beauty From Within, Nanotechnology, and Green Cosmetics.