According to Quadpack, ‘Bespoke’ is a 3D rendering facility that produces high-quality images, based on a pack’s technical specifications and a company's choice of branding, colours, materials, shapes and finishes.
Designer Ona Figueras says the service will be of particular interest to those who want bespoke packaging. “Quadpack Bespoke makes a lot of sense as a starting point to developing a custom pack. It offers a quick and economical way to explore technically accurate designs that will perform in the real world.”
The service is also said to help companies develop line extensions, particularly when using standard packs while digital pre-production rendering ensures the brand image will remain consistent across the range.
“Before, to get a true idea of the finished product, clients required access to external or in-house design resources or had to wait whilst pre-production samples were made. This service now offers a quick, accurate visualisation that enhances the selection process and cuts overall development time,” Ona concludes.