Billed as an ingredient that gives a range of colour cosmetic products the addition of long-term skin moisturisation, the product has been developed around requirements for ease-of-formulation, as well as tapping into the naturals trend.
Vegesome Moist 24 is a stable moisturising powder that allows the formulation of a water-soluble active ingredient, known as Imperata cylindrical extract and is especially suited for powder make-up applications such as loose powder, blush and eye shadow.
Taps into multifunctional and natural trends
Furthermore, because it is based on vegetal extract that are loaded into hollow particles of a natural origin, the company says that it also slots into the growing trend for natural make-up formulations.
Sederma says that its latest ingredient has been extensively tested through clinical studies to prove that it is both effective as a decorative make-up product and a skin care product with anti-ageing properties.
The company’s in vivo studies showed that a decorative product based on a 1 per cent dosing with talcum “provided a progressive and significant improvement in sky hydration”.
Tests underlined need for moisturization in powder products
Interestingly, the company also pointed out that its placebo test, which used a talc-based formula without the ingredients, showed that skin tended towards dehydration, because the powder was absorbing the skin’s natural moisture.
The company says that the results of the test were backed up by using advanced technology to measure the moisture level of the skin, namely using a Corneometer and MoistureMeter-D.
Sederma’s launch backs up recent findings by market research company NPD Group, that underline the fact that consumers are increasingly on the look out for make-up products that also combine skin care benefits.
NPD report underlines demand for make-up with skin care properites
According to its new Makeup In-Depth Consumer Report 2012, 86 per cent of women say they use make-up products with skin care benefits and six in ten said they use make-up products with benefits that are similar to the ones contained in their skin care products.
“Women are telling NPD what benefits are most important to them and why. Understanding who the make-up user is and what she wants is an important step in making sure new and better products will have enough appeal to entice the makeup user to trial,” said Karen Grant, vice president and senior global industry analyst, NPD.
Grant explained that the added value of these products is driving the market with moisturizing and SPF protection rating as the two most sought after benefits in all make-up products.
However, when it comes to foundation, three quarters of the women surveyed by NPD for the report, said they were looking for a product that evens out skin tone, although SPF protection, moisturizing and oil-free was also desired.