Others include EPHM’s director of European affairs Simon Pettman and natural health and beauty authority Iréne von Arronet to name but a few.
It is the first Nordic event of its kind, to bring natural beauty, health foods and organic industries together under one roof.
Presentations
The two day programme is said to be tailored specifically to keep the beauty sector amongst others up-to-date with key industry trends and latest research and developments within the natural and organic area.
Euromonitor’s health and wellness analyst, Diana Cowland is set to kick start the presentations with an overview of the ‘State of the Scandinavian Natural Market’.
According to Cowland; “One of the most pervasive health and wellness trends globally is consumers’ enduring quest to seek out naturally healthy products.”
In 2010, Euromonitor’s health and wellness data show that 40 per cent of health and wellness-positioned products were marketed as naturally healthy.
Cowland will also discuss how leading trends in Scandinavia – driven by strong demand from the region’s health-conscious consumers – can offer valuable insight into innovations within the naturally healthy product market as a whole.
Meanwhile, Nature’s Treats founder Iréne von Arronet is set to highlight how selected skin care products can aid long lasting wellbeing and beauty, while also explaining how increasing demand for natural and organic anti-ageing cosmetics can potentially bring in new customers and increasing profitability for brands.
Exhibitors
Bentley Organic is set to showcase its range of body care, hair care and baby care products, Pharma Nord Aps, Naturkosmetikkompaniet AB, creators of the natural skin and hair care brand Crearome will also attend while Pure Green Brands GmbH, will be showcasing its new range of Natrue-certified hotel amenity cosmetic products.