DKSH teams up with Induchem for Chinese market
DKSH’s Business Unit Performance Materials has been appointed the new distributor in Mainland China for Induchem as of this month and the distribution partnership is said to be an important step for the company to strengthen its personal care product portfolio.
“We are delighted that we will be working with Induchem in the areas of anti-ageing active ingredients, plant extracts, and effect particles to meet the evolving needs of the market,” says DKSH vice president, Cesar Saez.
“We are seeing an expanding demand for personal care products with such ingredients," he added.
In recent years, DKSH has significantly developed its operations in China and has recently opened a fourth sales office in Beijing (after Hong Kong, Shanghai, and Guangzhou) as part of its on-going strategy for growth.
Cracking the Chinese market
Earlier in the year, the Center for Professional Advancement (CfPA) announced it was to hold an online training course to give cosmetics players the low-down on how to enter the China cosmetics market.
The 90 minute long accredited course targeted professionals in areas of research and development, technology, formulation and product development, together with those involved in regulatory affairs, quality control and general decision makers.
Although growth in the Chinese market has started to slow down in the past year or so, low average penetration levels and a population hovering around the 1.2 billion mark still spells huge growth potential.
Difficult market to penetrate
Although the enticements of international brand status and the breakneck growth rates, China remains a difficult market to penetrate, particularly for small-to-medium foreign companies with limited resources.
The course has been designed to address the specific challenges that such companies might face, and is split into three basic modules: Status & Outlook for The China Cosmetic Market; Overview of the Chinese Cosmetic Legislation; and Import into China.
