Social media becoming key to communicate latest developments
This content item was originally published on www.cosmeticsdesign.com, a William Reed online publication.
Matthews explained that at the show social media appears to have become more prominent and offers a great way to connect with a range of people, something which has been touched upon in many of the seminars.
The beauty journalist was blogging and tweeting throughout the show and says it is a great tool at events like in-cosmetics as it gives you a chance to reach people outside the show.
Matthews also reflected on some of the key sessions and themes based around the men’s grooming market, solar beauty, and the future of anti-aging.
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