Albéa targets dynamic beauty market in China and South East Asia

23-Apr-2012 - Last updated on 24-Apr-2012 at 11:12 GMT

One of the TEX China factories acquired by Albéa

Beauty packager Albéa is targeting the expected growth in China and the South East Asia region with the acquisition of Zhongshan Meiquan Plastic Products, belonging to the TEX R.L. group, better known under the name TEX China.

With the purchase, Albéa can offer new expertise on Chinese territory to its international customers, and will add TEX China’s 700 employees and three factories to its repertoire.

“It means that Albéa is significantly strengthening its presence in the Chinese market with 5 production sites throughout China and a sales office in Shanghai,” Olivier De-Saignes, Albéa marketing director, told CosmeticsDesign-Europe.com.

Strengthening market position

“The group is once again showing its determination to build a global growth platform supported by its shareholder Sun Capital, and has chosen to position itself as a key supplier in Asia.”

As part of this desire to acquire additional expertise, De-Saignes states the company has raced ahead of the competition by adding a mold manufacturing workshop from Tex China, enabling it to develop its own industrial molds.

The acquisition also means the company can strengthen its foothold in what it views as a fast growing and dynamic market.

“China is a fast growing market and we need to prepare for the future needs in terms of beauty consumption. That's why TEX China is a wonderful asset to develop packaging tailored for this market,” said De-Saignes.

Tailor-made

“Indeed with a large and attractive portofolio of standard items but also with a local R&D team, we will develop new packaging concepts specifically for the Chinese market.”

China is fast becoming one of the main targets for beauty companies, and for the France-based beauty packaging firm it is no different.

“The South East Asia region is becoming very dynamic and displaying a strong outlook for the coming year, with a very big population that is going to have more and more purchasing power,” commented De-Saignes.

“Skin care is very strong in Asia as Asian women and men are taking more care of their skin. But of course, make -up is starting to be more and more important, ie lips, face make-up, nails.”