The Lumson Engraving Design (LED) is the latest innovation from the Milan-based packager and offers customers the chance to transform a standard plastic bottle with a customised visual and tactile impact.
The technique utilises Lumson’s patented process to create unique bottle decorations using a photoengraving process on the blowing moulds.
Unique look and feel
“Thanks to LED our customers can create a unique look and feel and also integrate the engraving decoration on the plastic with traditional decorations like screen printing and hot stamping,” Marina Chiesa, operational marketing manager told CosmeticsDesign-Europe.com at Cosmoprof Worldwide.
The engraving range offers customers the choice of five different standard decorations; Tire, Skin, Leaf, Nature, and Maya.
The engraved decorations are available on slim plastic 200ml bottles with the choice of either a dispensing cap or traditional pump at no extra cost.
The Lumson design team also invites customers to present their own graphics, textures, patterns, logos or other ideas, if the desired look or feel is not covered by the five standard decorations.
Keeping with trends
The new packaging concept intends to give customer’s new sensations and appeal to more than just the visual, with its different engraving designs.
Multi-sensory packaging has been a key area of focus and innovation in the last 18 months and has featured highly on the agenda of cosmetics packaging shows such as PCD Congress and Cosmoprof Bologna. The concept is based on the need to ‘go beyond the visual’.
The idea is to make the customer reach out and touch the product. This technique is deemed to move the customer one step closer to the eventual sale.
According to Instore Research, a customer who picks up an item in store is 96 per cent more likely purchase.