The acquisition builds on St Ives’ continuing drive to develop its marketing services, creating a complementary range of digital and marketing services that will enable the Group to add further value to existing and new clients.
Patrick Martell, chief executive of St Ives, said: “The purchase of Incite is another important step in our development of a portfolio of marketing services capabilities. It has a very high quality offering of both research and consultancy, and an enviable blue chip client base.”
Sid Simmons, chairman of Incite adds, “Becoming part of St Ives means we can put into play our plans for further expansion in different markets and geographies. There are clear development opportunities with the other businesses within St Ives and we are looking forward to working more closely with them to help grow the group as a whole”.
Incite will operate as a subsidiary of St Ives and will continue to be managed by the existing management team from its current premise.