The in-cosmetics Linkedin group was established as a media platform to not only promote the event, but also to allow cosmetic industry professionals to share ideas and advice specific to the personal care industry.
Although the cosmetics industry has been criticised in the past for its adoption rate for social media tools, in the past year there has been a proliferation of uptake from the industry, ranging from the use of facebook and twitter to market beauty products, to its use by beauty professionals as a means of promoting products and even their own careers.
In-cosmetics event organiser Reed Exhibitions revealed its 3,000th member to be Tanja Lindermeier, director of consumer science at Johnson & Johnson.
Linkedin helps beauty professionals stay one step ahead
Asked why she had joined the group, Lindermeier explained about the importance of social media platforms like Linkedin for beauty industry professionals as a means of staying one step ahead of what is happening in this fast-paced industry.
“I am working on skincare products, so I am keen to keep up to date on the latest technology and consumer trends,” she said.“The in-cosmetics group is a destination for getting insider trends.”
Lindermeier went on to explain that the group has proved an important tool to help her seek out inspiration, look for new ideas and innovations, as well as providing a vital means of building on a network of partners to execute these goals.
Keeping up to date while on the hop
She went on to reveal that she is currently a member of 14 separate linked groups related to her beauty profession, explaining that she logs on to her account whenever time allows, which is usually about twice a week.
"LinkedIn is particularly of value for people like me who have moved locations within their job role, as it gives you a chance to stay in touch with your professional network, which is physically not longer possible,” she added.
“It also has become my destination for information for industry trends, leadership and innovation. In times of information overload, I prefer to tap the right networks ‘to be in the know’.”