Marjorie Vincenti, Albéa’s brand identity manager told CosmeticsDesign-Europe.com “This is the first mini plastic brush of its kind on the market. We used the word nano as it has the connotation of something very tiny.”
Functionality
According to Vincenti, the brush with its revolutionary shape is characterized by its dual impact ergonomic design; “the lower part is made up of flexible plastic fibers that comb, separate and lengthen the lashes while coating them with the perfect quantity of formula.”
In contrast, the brand identity manager says the upper part of the brush has been designed with a shorter, narrower and pointed head to catch every lash, even the shortest, with the utmost precision, to produce a flawless professional make-up finish.
The smaller the better
“Mascaras featuring big brushes are often misconstrued as giving the most volume, but we find this mini brush is more flexible and gives double the effect,” says Vincenti.
The applicator contains flexible "mini" hytrel plastic brushes to offer extreme ease of use and more precision for coating tiny lashes at the corners of eyes and lower lashes.
According to the House of Christian Dior, its ‘New Look’ mascara is “a make-up miracle that combines a nano brush in XS format designed to catch every last lash.”
With its multi-expertise approach, Albéa is able to assist its clients through all of the development phases: from concept design through to the deployment of transformation and finishing technologies.
Through this joint development, Albéa has demonstrated its ability to offer innovative packaging solutions, approved by consumers.