Although there have been dedicated beauty sections at the annual two day show throughout its 16-year history, a spokesperson for the event’s organiser, ‘Diversified Business’ told CosmeticsDesign-Europe.com “Its only in the last 18months since the PR has been stepped up that the message is getting out there for the beauty and spa side of the show..”
The event divided into separate divisions, beauty & spa, food and natural living and health and nutrition attracts retailers, wholesalers and distributors looking to source the very best in natural, organic, biodynamic, fair trade, artisan and sustainable natural beauty, cosmetics and skincare products.
Cosmetic companies like Beauty without Cruelty, Balm Balm, Lotions and Potions and Organic Monkey are all onboard and set to exhibit at the show.
New features
This year’s new features for the beauty segment include the ‘Pukka Beauty Lounge’, a dedicated area to enjoy an Ayurvedic treatment using the latest Pukka Skincare Collection.
The show also has a dedicated natural beauty theatre, for industry professionals to keep up to date with the latest news, developments and market trends from presentations delivered by the likes of Organic Monitor.
There will also be plenty of opportunity for buyers to refresh their international ranges, with an all new French pavilion joining overseas pavilions from Austria, Brazil, USA, Italy, and Latvia.
Over 7,500 professional industry buyers of natural, organic, fair-trade, free-from and eco-friendly products, featuring over 600 exhibitors from all around the world are expected to attend the trade show at London’s Olympia on the 1st and 2nd of April.