Young explained what sensory connection meant for cosmetics products and how it is an important factor in a consumer’s experience with a product.
With so much competition in the market, the touch and feel of a product can play a big part in whether a consumer decides to repurchase or not.
Young explained that these ‘sensates’ can dictate to a consumer what kind of product they are using and that for formulators and manufacturers it can almost be as important as the ingredients themselves.