Urtekram supports ECEAE’s campaign to outlaw animal testing

Danish cosmetics brand Urtekram has backed the European Coalition to End Animal Experiments (ECEAE) No Cruel Cosmetics campaign to end sales of cruel animal tested cosmetics within the EU.

Despite much public opposition to testing cosmetics and toiletries on animals in the EU, and a ban currently in effect, this does not apply to cosmetics that have been tested on animals in other parts of the world. Cosmetics companies are still allowed to sell products in the EU that have been animal tested elsewhere in the world.

A ban on animal tested product sales in the EU is to come into effect in 2013, however officials are considering delaying this by up to ten years.

Steen Resen of Urtekram has said, “The EU must put its foot down – and keep it there to prevent the meaningless death of thousands of animals. We need the ECEAE to make this happen and hope others will join also the No Cruel Cosmetics campaign.