Debenhams launch Beauty Club iPhone app
UK-retailer Debenhams has launched the Beauty Club iPhone app, which is free to download and fully transactional, containing advice, incentives and tips for cosmetics and fragrance purchases.
It allows reward card members to shop for perfume, make–up, skincare, bath and beauty products on the app, and automatically adds free UK delivery to each order.
Simon Foster, Debenham’s online trading director said “Our shoppers can now get their much-loved beauty products at just one finger touch. The app is about allowing customers to shop with Debenhams whenever they want and wherever they are.”
The app has a personal beauty consultant, which offers tailored beauty advice; a ‘paint your nails’ option enabling users to determine skin tone and virtually try on colours; and a barcode scanner, which allows shoppers to receive instant customer reviews on products before they make a purchase.
