Showcasing the range at in-cosmetics in Milan last month, Innospec claims that the new ingredients will enable manufacturers to easily create high quality and appealing sulphate-free products.
"Consumer demand for pure, gentle and sulphate-free personal care products is growing rapidly," explained Phil Matena, president of Innospec.
"To meet this need and secure long-term product success, we would suggest that manufacturers consider making existing and new formulations sulphate-free."
Increased awareness of ingredients
According to the global supplier, increased consumer awareness of the ingredients used in personal care products has led to a surge in demand for sulfate-free formulations.
This has presented the industry with a formulation challenge as surfactants are key components in personal care cleansing products; however, they traditionally contain sulphates.
Innospec explains that the processing and cost implications of removing sulphates have previously limited manufacturers.
Thus it claims to have developed a product range featuring sulphate-free surfactants for high-performance skin and hair cleansing products that respond to customers' specific needs.
New portfolio for skin and hair applications
The portfolio includes Pureact taurates for low pH formulations; Pureact isethionates for a creamy dense lather in opaque fomulations; Pureact amphoacetates for mildness and the company's flagship biodegradable surfactant Iselux for foaming and soft after-feel, in clear systems.
"At Innospec, we are committed to using the latest technology to provide our customers with the best solutions. Experts at our applications lab support customers from concept to end-product, advising them which solution best suits their performance needs,” said Matena.
“Our wide range of sulphate-free surfactants overcomes the formulation challenges involved with removing sulphates. This enables manufacturers to create high performance skin and hair cleansing products that excite the senses,” he added.