This year the team will include editorial, sales and marketing members who can all be located at stand T55, where a warm welcome is assured for all attendees and exhibitors.
During the event the editorial team will be conducting video interviews from the stand, talking to some of the major players in the industry about the newest technologies and products, together with the latest business developments and trends.
DSM talk about skin lightening and sun care
The companies that have already confirmed interview slots include ingredients giant DSM, which will be discussing the launch of its skin lightening ingredient Regu Fade, as well as the latest developments in its sun care offerings.
Likewise Norwegian marine ingredients specialists Aqua Bio Tech will also be discussing the rebranding of its interesting ingredient Aquabeautine XL, following scientific studies underlining its anti-ageing properties.
The video interviews will also include top executives with other key ingredients suppliers at the show, together with a selection of professionals who will be giving presentations as part of the event’s seminar programme.
Combing the aisles for all the top developments
Likewise, the editorial team will also be pacing the aisles of the event to discover all the latest technologies, product launches and business developments - all of which will be included in a series of articles published both during and after the show.
The in-cosmetics event always proves a major launching pad for new products and technologies and a significant number of the biggest industry players have already confirmed that they will be platforming new launches at the show.
Companies that have already confirmed product launches include Azelis, Dr. Straetmans, BASF, Rovi Cosmetics, Biovelop, BRB and Bluestar – all of which have been mentioned in previous articles published on this website.
The three day event will open its doors in Milan on March 29 and will run until March 31 at the Fiera Milan expo centre.