At the recent PCD Congress held in Paris, CosmeticsDesign-Europe.com met with executives from the company to discuss how the supplier sees the future of the trend.
According to head of marketing for beauty and personal care Europe, Eva Martin Fernandez, expanding the customisation options it can offer to clients is one of the areas MWV is concentrating on.
“Global customers don’t want to buy ten different types of products for a skin care range…but they do want them to all look different – so we are focusing on customisation possibilities,” she said.