PZ Cussons targets global expansion with new beauty division
Following the acquisition of sunless tanning brand St Tropez last year, chief executive Alex Kanellis stated it was a good strategic opportunity to drive profits and growth of the brand on a global scale.
The newly formed PZ Cussons Beauty Division will operate the company’s St Tropez, The Sanctuary and Charles Worthington brands.
Logical next step
“Given the similarities and synergies which already exist between St Tropez, The Sanctuary and Charles Worthington, the creation of the beauty division was the logical next step in ensuring that we realise the full potential of these three outstanding beauty brands and maximise their presence both in the UK and internationally,” Kanellis said.
St Tropez CEO Michelle Feeney, who has also spent time at Estee Lauder in a beauty industry career that spans 25 years, will be appointed CEO of the new operation reporting to Kanellis.
“Her experience will provide the division with the drive and creative know-how to grow our premium brands in the UK and overseas,” commented Kanellis.
Significant opportunity for growth
Feeney explained that she thought the move would bring about a significant opportunity to grow all three brands nationally and internationally.
“It is a unique position – we are creating a new division, headquartered in London with a core stable of British brands. The role enables me to utilise my global experience and brand building skills to take these much loved UK ranges to new markets around the world,” she said.
The PZ Cussons Group will operate in the UK as two autonomous divisions: PZ Cussons Beauty and PZ Cussons UK, with the latter comprising the Group’s core Washing and Bathing portfolio, including Imperial Leather, Original Source and Carex.
