Premium Ingredients International forges China strategic partnership

Premium Ingredients will also be distributing a range of the other ingredients for the food and beverage industry in Europe, including its liquorice extracts such as Glycyrrhizin derivatives.

The company is also specialized in a number of extracts and ingredients that are focused on the fast-growing beauty from within segment – a category that is already powering ahead in the China market.

Berry, seaweed and soybean extracts​

As well as liquorice, it also specialises in extracts based on seaweed, soybean, vitamin E and C, as well as a range of berry extracts that include bilberry, lingonberry and blackberry.

“With Beijing Gingko we have found that quality, performance, technical development skill and product know-how matches the company’s commercial expertise,” said​ Nic Cam, general manager at Premium Ingredients International.

Many of the ingredients that Beijing Gingko supply are hard to find in Europe, so the distribution agreement should serve to help European formulators meet increased demands, particularly in the area of natural extracts.

Gingko biloba extracts​

Likewise the company has also built its business in China as a leading suppler of Gingko biloba extracts, which are used for beauty from within supplements and a number of cosmetic products.

“When you form such a strategic partnership it is vital that you trust the reputation of the company and the sales team to represent your products in a first class fashion,”​ said Beijing Gingko VP for business development, Joseph Chiang.