Reed Exhibitions says the campaign will use key social media sites within its dedicated blog, highlighting its new digital platform called Connect as a means of building show awareness and detailing some of the features awaiting both exhibitors and attendees.
Connect has been designed to provide exhibitors and pre-registered visitors with a profile as well as a diary that combines a detailed search facility and an email system to allow users to network and communicate with other registered users.
Linkedin and Twitter
The platform is based on the business networking website Linkedin and social networking site Twitter, both of which will be used to attract the growing number of industry professionals using social media to both network and communicate.
The dedicated Linkedin website - www.in-cosmetics.com/linkedin - will be used to share ideas about the event as well as key industry trends amongst industry professionals.
It includes a database of over 1,150 contacts and will be regularly updated with show developments as well as discussion forums that will allow the organisers to keep a check on feedback from stakeholder to ensure the show is meeting requirements.
Following on Twitter
The Twitter page – www.twitter.com/incosmetics - is intended to maintain a two-way dialogue between the organisers and in-cosmetics ‘followers’, featuring topics such as latest show features, mould-breaking product launches and latest industry news.
Cathy Laporte, in-cosmetics marketing manager, explained that its social media platform was the result of significant research into the field that revealed how "online networking is absolutely integral to our marketing communications’".
“It is essential that we tap into every possible tool to keep people abreast of the latest show developments,” Laporte stated.
In-cosmetics blog
The platform also features the in-cosmetics blog - www.in-cosmetics.com/blog - which is within the in-cosmetics website and features presentations and articles from leading experts and the industry’s press.
CosmeticsDesign-Europe.com already has two articles published on the blog, including one highlighting the main issues for the fast emerging beauty from within category, as well as an update about the important area of biodiversity regulation.
Likewise, there are also key reports from Euromonitor’s Carrie Leonard about the Japanese beauty market, as well as Kline Group’s Anna Ibbotson who shares some key statistics for the global cosmetics and personal care market.