This year, the brands exhibiting in the space, which forms part of the Cosmeeting show and has served as the launch pad for many new concepts, include Laboratoire Biocyte, Kroma Makeup, Litic and Snowberry.
“There are many new brands being showcased in the Zoom area, around 50 per cent of which have not been seen before,” David Bondi, CEO of event organiser ITEC France, told CosmeticsDesign-Europe.com.
Skin care for the sinful
Sin-care is an Australian brand making its European debut at this year’s Zoom, and is a range of concentrated booster serums that target specific lifestyle factors linked to premature ageing, including sun damage, lack of sleep and excess sugar.
Targeting the effect smoking has on the skin, the Smoker’s Secret serum contains moringa seed, germinated rye seed and hibiscus seed extract that are claimed to hydrate and revitalise the skin, smoothing fine lines and wrinkles.
“The serums target individual sins and you can combine multiple products to target several sins,” said Sin-care executive manager Brett Taylor. “[The range] is the result of five years development, and was challenging from a formulation point of view as it was quite difficult to combine ingredients to target lifestyle sins,” he added.
Blue Star taps into male adolescent personal care
Also present in the Zoom zone is Blue Star Cosmetics showcasing its flagship product, Blue Star Cologne. Designed by two pre-teen boys, the cologne taps in to an unexploited market of young males between eight and 16 years of age, according to founder Josie Snyder.
“Blue Star Cologne is designed by boys for boys, a market untouched or forgotten as everything is designed for girls,” she explained. The paraben-free product contains plant-based oils and is manufactured in France using local ingredients.
From snake venom to supplements
Other brands exhibiting in the Zoom space include Japanese brand Pierarejeunne with its D:Envie skin care product that targets ageing skin. The product contains cPA, a plant-based ingredient claimed to enhance the regenerative ability of hyaluronic acid, and Syn-ake (based on snake venom) which is claimed to soften wrinkles by relaxing facial muscles.
Tapping into the beauty supplements market is Functionalab, a Canadian company that offers a range of supplements including those targeting weight management and hair and nail health, as well as supplements in liquid form.
“We have found that amongst both retailers and consumers, the time is right to launch such a product range,” said co-president Francis Maheu. “However, there is still confusion amongst consumers about what supplements they should be taking, so the range also contains tailored 30-day solutions that target a specific area of concern,” he added.
The range has just been launched in Hong Kong, and the company is targeting selective distribution in the UK, where it will be available in department store Harvey Nichols.