The cosmetics company has opted for the green electricity provider as part of its ongoing commitment to reducing its environmental impact, adding to a list of previous initiatives particularly surrounding its packaging solutions.
Aiming to achieve company goal
The move is part of the internal energy conservation challenge, the company launched in May this year, to reduce its energy consumption in Canada by 15 percent.
“Sustainability is a company-wide priority that is shared by our employees and reflected in our products. Acknowledging that 70 percent of our energy consumption occurs during production, we signed with Bullfrog Power as an easy way to reduce our carbon footprint,” explained Shama Alexander, environmental officer at Lush Fresh Handmade Cosmetics.
Lush has strived to produce its products to include little or no packaging, with its plastic use being made up of 100 percent post-consumer recycled material.
Theresa Howland, vice president of western region at Bullfrog Power, said: "We are proud to welcome Lush to the bullfrog powered community and applaud the company for greening its manufacturing and distribution operations in Canada.”
Bullfrog Power explained that through the agreement with Lush, its generators will inject renewable electricity onto the regional grid to match the amount of power each bullfrog powered location uses.
Wind and water generate renewable energy
The Canada-based electricity retailer offer its customers power from renewable energy sources such as low-impact water and wind power.
In Ontario and British Columbia - the locations chosen by Lush, the power will be generated by 20 percent wind and 80 percent low-impact hydro.
Every generator used by the green electricity provider is certified to meet the federal government’s Environmental Choice Program EcoLogo standard for renewable electricity.
“By choosing green electricity, LUSH is taking action on climate change and helping to increase awareness of renewable energy in Canada,” Howland continued.