The Mirasil range comprises the company’s silicone products for use in personal care products including hair care, skin care and anti-antiperspirants.
Azelis will distribute the range in Scandinavia and Central and Eastern Europe as well as in several Western European countries including Germany, Spain and Switzerland.
Bluestar to become key participant in Europe
According to Bluestar, the agreement will allow the company to become a ‘key participant in these markets, by leveraging the formulation knowledge and client base of Azelis.
“The goal is to utilise the formulation competencies and access to clients [of Azelis] in the mentioned countries. Azelis has the formulations capacities to support the clients in these countries,” Pascal-Louis Caillaut, communications director at Bluestar Silicones told CosmeticsDesign-Europe.com.
According to Bluestar’s global market manager for cosmetics, Grégoire Amice, its customers will be able to benefit from a high level of service, strong technical support and customized solutions as a result of the partnership.
The agreement also complements the company’s worldwide focus, said Bluestar, which aims to increase its profile in the cosmetics industry.
“Our worldwide strategy is to further our product portfolio and access to multinational accounts with the support of a few specialised distributors,” said Caillaut.
Mirasil portfolio
The Mirasil range of silicones can bring a number of benefits to personal care formulations, according to the company, which claims they are long-lasting, easy to formulate and have a silky feel.
In hair care, the silicones can be used in shampoos, rinse-off and leave-in conditioners and styling products including gels and mousses. Skin care applications include anti-aging lotions, sun care and colour cosmetics.