Bulldog’s original range, which includes five products, will be launching primarily in 29 Whole Food Stores in Boston, with the idea of further expansion in the future.
Even this one retailer alone, with its 275 stores across the country, offers significant growth potential in the market, communications manager Patrick Hobbs explained.
These two launches, in Japan and the US, are part of Bulldog’s strategy to be in 10,000 stores globally in the next three years.
“There is fantastic demand for natural products in these markets,” Hobbs said when explaining the move into the US and Japan.
Targeting these markets will be done with the same strategy the company has used in other markets, he said.
“As a whole, the male grooming market is incredibly boring and dull. Consumers around the world are becoming tired of the continuing trend for traditionally female brands to repack products for men and promote their brands in exactly the same way. We are absolutely delighted to be bringing something exciting and fresh to these markets,” he told CosmeticsDesign.com USA.
Success in Scandinavia
This international launch builds on the success of the brand’s first foray into the Scandinavian market earlier this year.
Launching in two of Sweden’s leading stores in early January, Åhléns and Kicks, the products have enjoyed greater success than was originally expected.
“…Scandanavia now accounts for about 10 percent of our overall sales, which is more than we expected before the launch,” Hobbs said.