SGD and Kibio launch Verre Infini design competition
The France-based packaging manufacturer is inviting members of the public (the competition is open to residents of France, Belgium and Switzerland under 30 years of age) to design packaging for Kibio’s skin care product, Crème Originelle.
The winner of the competition could win up to €5,000 and see his or her design become a reality, said SGD.
Increasing awareness of Verre Infini
Made from household glass waste, Verre Infini is claimed to be ‘the first environmentally responsible glass’,and uses a production process that minimises raw material extraction and CO2 emissions whilst limiting energy consumption.
According to SGD, the competition and website will help to communicate the existence and benefits of Verre Infini to a larger audience.
“The design competition will make all targets of SGD [customers, potential customers and the public] aware of this real ‘green’ packaging solution, and result in the design of products of the future,” Yannick Duvergé, vice president of business communication at SGD told CosmeticsDesign-Europe.com.
Kibio one of first brands to use Verre Infini
According to Duvergé, the response so far to the Verre Infini has been very positive.
“No other glass bottle in perfumery or cosmetics is really ‘sustainable’ and 100 percent recyclable,” he said. “With the Verre Infini, brands can now commercialise a real ‘green’ line of products,” he added.
Duvergé said that Kibio, Terre d’Oc and Natures et Découvertes are the first three brands to use the Verre Infini for their products.
From September 2010, jars and bottles created from the glass will feature the infinity logo in order to communicate to consumers its eco credentials.
Interactive website
SGD’s website dedicated to Verre Infini lets users learn more about the product through animations and 3D videos, and they can view the entire lifecycle of the glass - from the moment household waste is collected to the recycling of the glass after being disposed of by the consumer.
An interactive tool lets brand owners choose different styles and colours of the glass in order to envisage a future product line, said SGD.
