OekaBeauty designs Lancôme mascara packaging

OekaBeauty, the cosmetics division of Germany-based packaging supplier, Oekametall, has created the packaging for Lancôme’s Hypnose Precious Cells mascara.

The UV-lacquered, black mascara tube was decorated using hot foil blocking to produce a gold shade on the upper part. The gold area features the Lancôme rose and product name in reverse type.

The mascara wand is a fiber brush designed specifically for Lancôme, said OekaBeauty.

The Hypnose Precious Cells mascara contains an apple stem cell ingredient which Lancôme claims can help regenerate lashes.

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