Entities in Algeria, Egypt, Morocco and Tunisia will be created which will service customers manufacturing in these countries.
Univar’s work in the region will start with the distribution of Dow Corning products, but will be extended to other suppliers and products over time, the company explained.
“We hope that other key suppliers will be enthusiastic to work with us in this geography,” said supplier director of personal care EMEA, Matthew Ottaway.
Although Univar has experience selling to these markets via the export business of its facilities in France, Spain and the UK, this is the first time it is planning on opening offices in North Africa.
According to the company, the move demonstrates Univar’s commitment to growing its presence in ‘focus industries in countries with growing markets’.
According to the company, these markets are fast growing and the flourishing economies meant that individuals have larger disposable incomes.
Expansion in Europe
Earlier this year the company announced its wish to strengthen its presence in France, Belgium and the Netherlands with the acquisition of fellow chemical supplier, the Quaron Group.
Quaron was described as a ‘perfect fit’ for Univar by company president for the EMEA regions, John van Osch.
“Combining Univar’s and Quaron’s activities in the Netherland’s, Belgium and France is a logical fit in this market. The expected synergies will mean even better service to customers,” said John Regout, CEO of Quaron.