According to the packaging manufacturer, in order for the Garnier Deodorant Mineral to be stored in this way, a crucial consideration is that the two-piece, injection moulded cap fits tightly.
In this respect, a patented sealing technology was created in the form of a bayonet locking mechanism that allows for easy opening and secure closing of the cap.
Shelf appeal
“The creation of this innovative closure demonstrates the successful working partnership between L’Oreal’s packaging development department and the technology center at RPC Bramlage-Wiko,” said Josef Hilgefort, Sales Manager at RPC Bramalage.
Creating a deodorant that can be stored upside down will undoubtedly help L’Oreal to distinguish its product from other deodorants on crowded store shelves, an important consideration in a time of reduced consumer spend.
Protects for 48 hours
According to Garnier, the product is its first anti-perspirant designed to offer 48-hour protection.
It contains mineralite, a naturally absorbent mineral of volcanic origin. The company claims the porous structure of the mineral allows it to capture and evaporate moisture, making it capable of immediate and continuous absorption.
Established relationship with L’Oreal
This is not the first time L’Oreal has worked with RPC-Bramlage to create packaging for its Garnier range. Earlier this year, it worked with the company to produce a roll-on applicator for a cellulite gel.
The Cellulite Crusher Roll-on consists of five injection moulded parts. According to the company, the serrated roller deeply massages the skin to ensure optimal product penetration, and the design of the tip allows the user to perform an effective massage to encourage tissue drainage.