The company launched the line at the recent Cosmoprof trade show in Bologna and claims it provides multiple advantages for manufacturers while remaining affordable.
In particular, Lablabo highlighted the move in the industry towards formulations with a lower preservative load which requires more sophisticated mechanisms to protect the product.
Easyfoil pouch
Brio uses the company’s Easyfoil technology which comprises of a cylindrical foil pouch welded onto two rigid components. The aluminium helps protect the formula against UV and oxygen, the company claims, while the pouch itself remains easy to fill.
For the new range, Lablabo has chosen thinner foils that are more flexible meaning that the pouch can fully collapse, helping to dispense more of the product and therefore lower wastage.
In addition, the Easyfoil technology has been combined with a new pump that also helps to protect the formula, the company said.
A self sealing actuator protects the dose which is contained within the pump head, and a lockable position means manufacturers are not obliged to have a cap, which Lablabo claims can help reduce material use and therefore carbon footprint.
The Brio line is fully customisable as customers can choose the pouch volume to the nearest milliletre, and the pump’s dispensing dose can also be modified, explained Lablabo’s technical director Alain Guy.
Current bottle volumes include 30, 50 and 100 ml and the pumps range from 0.6ml to 2.0 ml.
Don’t have to choose between performance and price
CEO of Lablabo Jean-Philippe Taberlet explained that one of the most important characteristics of the new range was its affordable price, which is comparable to traditional pressure systems.
“Throughout the two years it took to develop Brio, we consistently worked with the idea in mind that one shouldn’t have to choose between performance and price. We wanted to prove that one can have it both ways,” he said.