The packaging was developed in conjunction with design house Pentagram, to create a range of custom-made flip-top caps and overcaps made from PET and HDPE.
Likewise, the bottles have been designed to be aesthetically distinctive, thanks to its squared-off features, while also making the last drops of the formulation easy to get thanks to the fact that the bottle can be stood on its head.
The range comprises a bath milk, baby powder, shampoo, lotion, body wash and bubble bath all packaged in the bottles, while a liquid talc is packaged in a 50mm diameter tube.
