In-cosmetics 2010 debuts regulatory seminars
As well as presenting new cosmetics ingredients and services, the show offers an insight into future scientific advances, emerging trends and regulations, say the organizers.
“We are constantly striving to improve in-cosmetics so that visitors and exhibitors get real value out of the show with inspiration, knowledge and contacts to spur new product development,” Group exhibition manager Richard Hesk said.
2010 in-focus combines fashion and beauty
The in-focus for this year’s show is the exploration of ‘the creative synergies between fashion and beauty’, underlining the fact that, according to the organizer of the feature, Jacques Se-bag from Re-Source, fashion and beauty have always been interlinked.
“In personal care, we’re actually witnessing a design revolution - a new generation of textures that act as a genuine second skin. They have such a dramatic effect that they make you look and feel as good as when you are wearing a high fashion item,” he said.
Launching regulatory seminars
New for 2010 are two regulatory seminars particularly aimed at those involved in R&D and regulations. The first seminar will focus on the new European Regulation on Cosmetic Products, where a panel of industry experts will provide an overview and offer advice regarding the key changes.
The second seminar will centre on cosmetics regulations in Asia, with a particular focus on examining how a product could be positioned as a cosmetic, active cosmetic, quasi drug or functional cosmetic depending on the country and the claims made, according to the organizers.
Innovation Zone remains popular
A key feature of in-cosmetics is the Innovation Zone, showcasing the latest ingredients and products as well as boasting an interactive demonstration space.
The finished product section is a display of cosmetics, skin care and hair care innovations from around the world selected by the Beauty Innovation team from market researcher Mintel.
According to the in-cosmetics organizers, this year’s section is divided into three distinct themes. ‘Fountain of Youth’ takes a look at next generation anti-ageing skincare, ‘Beauty Garden’ focuses on active ingredients for cosmetics derived from herbs, fruits and vegetables, and ‘Instant Beauty’ spotlights the growing trend for speed and convenience.
Further details of the three-day event can be found here.
