Anti-ageing conference will tackle how to prove product performance

How to prove product performance for the purpose of regulatory control and supporting advertising claims is the main theme of this year’s Anti-ageing Skin Care conference in London on 2-3 June.

According to the conference organisers Summit Events, manufacturers and advertisers are claiming that their skincare products have effects on the epidermal and dermal tissues, and regulators are demanding greater proof of performance.

Pushing the boundary between cosmetics and pharmaceuticals

Cosmetic skincare research continues to push the boundary between cosmetics and pharmaceuticals, and although products must deliver the claimed benefits, to do so may risk crossing the boundary into medicines, say Summit Events.

The managing director of Summit Events, Sue Trousdale, said that the overall aim of the conference is to “discuss the many aspects of skin ageing, including formulation methods, brand labelling and marketing claims, regulatory controls and the differing positions from country to country.”

Conference enters its second year

The biennial conference is being held at the Royal College of Physicians, and runs in the alternate year to the company’s Sun Protection conference. The Anti-ageing skincare conference was held for the first time in 2008 and attracted 100 international participants.

This year’s conference programme is comprised of four sessions in which speakers will present their most recent research and theories on skin ageing, treatment and prevention.

The first session will cover the biology, physiology and mechanisms of skin ageing, with four individual presentations, including ones from Procter & Gamble and L’Oreal France.

Proving product performance

Centering on determining the effects of anti-ageing cosmetics and their ingredients, the ‘proving performance’ session that presents new methods of measuring benefits is to be chaired Dr Paul Matts, a skin care research fellow at Procter & Gamble.

A session on cosmeceuticals covers topics such as the physiological effects of skin moisturisers, international regulations for cosmeceuticals, and a dermatologist is also scheduled to give a point on view on this cosmetics category.

The final session of the conference forms the second part of ‘proving performance’ theme, and will deal with advertising and regulatory controls on anti-ageing cosmetics, covering the different controls in Europe and the USA.

More details of the conference can be found here.