Swiss-based AkzoNobel says the new distributor network now represents the expanded portfolio of technologies that are available from its global personal care business unit.
The network brings together its personal care offerings through nine different companies, from all over Europe, including Scandinavia and Central and Eastern Europe, together with South Africa.
The company’s European marketing communications manager Aurelio Schlegel said AkzoNobel will directly handle the business for global multinational companies, as well as certain major regional customers.
Broader and more focused product line up
“All other regional customers will be supported via our appointed distributors, who will provide them with a broader and more focused product line to meet all their personal care formulating needs,” Schlegal said.
AkzoNobel says that each of the companies has been chosen for its specific geographical representation within the market, combined with the fact that they have proven track records.
The distribution network will also give AkzoNobel the opportunity to continue to promote the strong footprint the former National Starch Personal Care business unit had developed in the areas of polymers.
In Northern Europe, AkzoNobel will be represented by France-based Commercial Quimca Masso, as well as both Germany-based and UK-based divisions of the S. Black business, while in Scandinavia it is represented by Kemi-Intressen.
Whole of Europe covered
In Southern Europe the company will be represented by Italy-based Eigenmann & Veronelli as well as Spain-based Safic-Alcan Especialidades.
In Central and Eastern Europe Poland-based Biesterfeld Chemia Specjaina forms part of the network, while in Russia Moscow-based RussoChemie will distribute for the fast-growing market.
Outside of Europe, the company has also added Johannesburg-based Chemimpo South Africa to complete its distributor network.