The organic skincare product, with its eco-conceived design, uses 100 per cent recycled and recyclable glass, PET, “tree-free” Bagasse paper and vegetable inks in the manufacturing and packaging process. Naya is, in its entirety, Ecocert certified.
Nathalie Baudon, on behalf of SGD, an international leader in glass packaging solutions, told CosmeticsDesign that SGD initiated the project around its 100% recycled and recyclable Infinite Glass.
Infinite Glass, made from household glass waste, is claimed to be “the first environmentally responsible glass.” The production process minimises raw material extraction and CO2 emissions, whilst limiting energy consumption.
Baudon added that SGD “wanted to take another step in its environmental commitment, and asked four partners to participate in creating Naya, the first product in which every component would be environmentally friendly”.
Strand Cosmetics Europe, an Ecocert certified manufacturer since last April, specialises in the development, manufacturing and packaging of cosmetic products. Its R&D laboratories selected the best raw ingredients to create a skincare product that combined technology with a natural approach.
VPI, a subsidiary of Faiveley Plasturgie Group dedicated to formulating injected caps and closures made from R’PET (100 per cent recycled PET), brought to the project experience of using an “eco-active” strategy that aims to provide aesthetic, economic and functional solutions for eco-designed packaging.
Wauters, an “Imprim’vert” certified cardboard printing company, used Bagasse in the creation of the Naya packaging. A renewable resource used in the manufacturing of paper products, Bagasse is composed of 90 per cent sugar cane residue, and 10 per cent linen and hemp.
The involvement of Extrême Paris, a cosmetics-based design agency, follows their collaboration with SGD in 2008 to create Gaïa; the first line of cosmetic bottles made from Infinite Glass.
Elodie Gentil, communications director at Extrême Paris, added that the objective of the Naya project was to offer the cosmetics market a 100 per cent, environmentally friendly solution in the form of a finished product; an innovative yet pragmatic solution.
Naya will be officially launched during the Luxe Pack Monaco on 21st October.