Mega Pumps adds new sizes to airless ranges to attract new clients
The New Jersey-based company will introduce 20ml and 40ml sizes to its Micro line of dispensers which has a dosing of 0.3ml. This brings the number of sizes in the range up to five, including the already existing 15ml, 30ml and 50ml containers.
A new container of 100ml will also be added to the Mezzo line of dispensers, the older sister of the Micro, which has a larger diameter and a dosing of 0.8ml.
This larger Mezzo size will help skin care customers looking to bottle body care products as well as being a good choice for hair care applications, Mega Pumps director of sales Terence Sweeney told CosmeticsDesign.
Adding the new sizes, therefore, creates greater variety for existing personal care customers as well as widening the potential client base for the company.
Growth on the back of mass-tige success
According to Sweeney, the airless packaging market continues to grow as manufacturers release improved formulas that require better packaging.
Although the economic conditions are challenging, mass-tige products are faring well, he said.
“We believe mass-tige is growing in this market, because people can treat themselves to better products easier than a new car or vacation. Small pleasures help people cope with the current economic conditions.”
In addition, according to Sweeney the drive towards natural and organic products stands to benefit the airless packaging market as ‘airless dispensers help to protect the products integrity’.
