M&H Plastics has been keen to capitalize on the ‘green’ packaging trend, having worked with other brands in the past to produce environmentally friendly packaging.
Recyclable packaging in consumer demand
Post Consumer Regrind packaging refers to materials which have been reprocessed and re-used. saving materials which would otherwise go to the landfill.
It is also said to use up less energy and replace the need for primary extraction processes required for plastics that are manufactured from scratch.
Naked Bodycare's range of hair care products, which consists of styling gels, creams, curl tamers, sculpting putty, volumisers and glossing treatments, are presented in simple cappuccino-coloured packaging. The 150ml cylindrical foamers are made from PET plastic, which consists of 50 per cent PCR.
Kevin Spall of M&H Plastics said, “With increased consumer demand for environmentally-friendly packaging M&H is pleased to have worked alongside Naked Bodycare to offer this exciting new range of hair styling products in recyclable material”.
Environmental image compliments brand image
This ‘environmentally-friendly packaging’ choice is in line with the brand image of Naked Bodycare, which is keen to promote its use of natural ingredients.
The hair products, which have names such as ‘Fix It Fast’ and ‘Keep in Shape’ are free from parabens, sulphates and petrochemicals and synthetic free, which the company says will prevent build-up of product in the hair.
Louise Potts of Naked Bodycare said, “When we started developing the brand concept our aim was to create a real breakthrough in product formulation whilst not compromising on performance. We believe this range delivers on both counts and is complimented by the premium finish and quality of the packaging”.
M&H has previously worked with companies such as Neal’s Yards Remedies in the production of recyclable, environmentally friendly packaging and in 2007 launched a Green Packaging range.