The Spanish producer of cosmetic active ingredients has been working in the Asia-Pacific for more than ten years but is now looking to develop its operations in the region.
Albert Calvillo, who has been managing the Asia-Pacific market for Lipotec for three years, has moved to Singapore to take the helm at the new office.
Improving service to Asian customers
In a statement, Lipotec said the representative office would enable the company to work more closely with distributors and customers and provide them with faster and more efficient technical support.
The new office is the latest example of the international expansion of Lipotec.
Earlier this month, the company opened a subsidiary in Italy, replacing a distribution partnership that had been in place for fifteen years.
Lipotec said expanding its position in the country would have been difficult within the confines of the existing distribution deal.
Dr Domenico Palella, who will head the Italian subsidiary, told CosmeticsDesign.com: “We couldn’t find a deal that was a win-win situation for both of us, so we opened our own office."
International expansion in South America and Russia
The company has been following an active expansion plan over the past year with new distribution partnerships in South America and Russia.
In November 2008, Lipotec signed a partnership agreement with Biogeneris, which operates in Guatemala, El Salvador, Honduras and Costa Rica.
Back in July, the company also entered into an agreement with NovaCom, covering the cosmetic markets in Russia, Ukraine and Belarus.