The eye area contains particularly sensitive and delicate skin that is highly prone to wrinkling because it is a key area for facial expression.
As well as wrinkling it also shows up signs of a bad night's sleep or poor diet, which is why many personal care companies target specific treatments for this area.
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Skin says that it sources the algae contained in the formulation from the Klamath Falls in Oregon, which is known to contain the purest and most nutrient intact algae available worldwide.
The algae, scientifically known as cyanobacteria, is highly bio-available and contains a full spectrum of minerals, as well as chlorophyll, a number of B vitaimins.
beta-cerotene, pro vitamin A, lipids, active enzymes, essential amino acids and nucleic acids, DHA and EPA fatty acids.
The formulation also contains DMAE, which is an organic compound source from the sea.
It activates a swelling in skin cells that can help to alleviate wrinkles and fine lines by targeting acetylcholine release.
The topical use of DMAE ultimately leads to a smoother, firmer complexion - often within 20 minutes - properties that have made it a common ingredient for a number of leading anti-wrinkle treatments on the market.
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Skin Labs specializes in sourcing natural ingredients that are sourced from clean, environments.
Its formulations are developed by Raffaele Ruberto, who creates products that are free of parabens, colorants and fragrances.
The company is focused on tapping into the huge growth in natural and organic personal care products, currently one of the biggest drivers of growth for the industry.
While the cosmetics and toiletries sectors is expected to grow by around only 1 per cent a year through 2009, Euromonitor draws on figures from TNS Media Intelligence/CRM, which predicts that the annual growth rate for natural organic skin care, hair care and colour cosmetics markets in the US to be around 9 percent between 2003 and 2008, increasing in value from $3.9 billion to $5.8 billion.