The Oval line will be available for 50ml, 100ml and 150ml receptacle sizes, and provides a more rounded option to the Magice Star and slimline Magic SL ranges that are already on the market.
According to the company, the oval shape for the new range gives consumers a comfortable and ergonomic means of handling the package, as well as a wider area for decoration, providing cosmetic manufacturers with options such as silk screen printing, labelling and hot stamping. The cap has also been designed to accept hot stamping.
The company also claims that the latest pump design for the range offers a more advanced version of the Magic pump range, providing 'consistent controlled dosing and hygienic application'.
Likewise, the dispenser can be filled from either the top or the bottom, allowing greater flexibility for the production process and also leading to the possibility of increased efficiencies.
"Cosmetics and personal care markets have two fundamental requirements - consistency of function, but individuality in appearance," said Günter Pohlmann, spokesperson for RPC Bramlage-Wiko.
"By incorporating the latest version of this technology into the attractive oval design, customers have an even wider choice for meeting these critieria."