The prescription-based range has been custom-developed to helps control and treat various skin conditions, as well as providing camouflage for outbreaks that individual sufferers often find to be embarrassing.
The company has developed Meds in Makeup by blending the medicine chosen by a doctor with the makeup base of choice, creating a cosmetic that is best suited to both the skin condition, skin tone and the style of the patient.
This means that when individuals order their prescriptions through the Meds in Makeup website, they have the opportunity to individually tailor the order around their specific skin condition and the type of makeup required.
"Meds in Makeup provides a completely new alternative for patients diagnosed with various skin conditions," said Gina Whittlesey, pharmacist and founder of Carolina Pharmacy Systems.
"This is a convenient way to conceal skin problems such as pimples, facial redness or irritation, while treating acne, rosacea or other skin conditions," she added.
Each proactive treatment has been developed by licensed pharmacists using the practice of pharmaceutical compounding. The company is then able to provide individuals with prescription-treatable skin problems an alternative way to apply their treatment.
This method can also serve to improve patient compliance, 'particularly among teenagers who may want to wear makeup to hide their acne instead of using acne medication'.
The company claims that its acne makeup can conceal acne while effectively treating it, and because no product has been proven to completely rid sufferers of acne, it also serves as a way of concealing the affected skin concurrently.
The medicated makeup also addresses another key issue in the treatment of individuals with such skin conditions - self-image and self-esteem. The company claims that in particular teen self-esteem may be improved when adolescents can hide acne with makeup while simultaneously treating the problem.
Likewise, it also says that patients with rosacea, eczema and psoriasis can conceal redness and irritation as they treat it, reducing the need to hide affected areas with clothing.
Although medicated concealers and makeups have been on the market for some time now, this latest treatment is believed to be one of the most comprehensive and flexible to be launched on the market because it tailors both the makeup and medication to individual needs.
This reflects a general trend within the cosmetics sector, whereby cosmetic and makeup solutions are being increasingly tailored to more individual requirements, in turn meeting consumer demands for better choice.