Bag balm - that works by keeping the superficial epidermal tissues moist and soft - was used to protect cow's udders from becoming chapped in harsh environments.
In 2002, About Face reformulated the original udder balm, modernising it for consumer acceptance.
Bag Balm - that originally felt and smelt like petroleum jelly - was re-engineered to eliminate its greasy feel and poor scent.
The new balm has been enhanced with key ingredient, such as vitamins A, D3 and E, lanolin, sunscreens, aloe vera and humectants, thought to boost inner skin defense and outer skin radiance.
The human balm has been reformulated for mid-life and older skin. The formula is claimed by About Face to help rebuild collagen, infusing epidermal cells with moisture and vitamins.