Unilever acquires Kate Somerville Skincare
The move comes after the Anglo-Dutch company also acquired British skin care brand REN earlier in the year, as it looks to make its mark on the category by buying up companies anchored in existing and new markets.
“We are excited to be adding Kate Somerville to the Unilever Prestige personal care portfolio,” says Vasiliki Petrou, Unilever senior vice president, Prestige Brands.
“The most photographed faces in Hollywood trust Kate Somerville Skincare for its high quality ingredients, proven results and touch of glamour. It is a highly differentiated brand that is well placed in the dermocosmetic segment of the skin care category.”
A step into the US
The Kate Somerville brand gives Unilever a good stepping stone into the premium US skin care market, as I is based in Los Angeles and has built up a trusted following in the country.
The brand is known for innovative offerings which feature its unique Active Balance Technology, which combines advanced active ingredients with natural botanicals.
The brand is also distributed through prestige retailers in the United States, and has a growing footprint in Asia, which Petrou offers a future opportunity.
“In recent years Kate Somerville Skincare has also made inroads into the fast growing Asian market, with successful launches in several countries across the region,” she says.
“We believe it has exciting growth potential and look forward to bringing its breakthrough products to new markets. Its premium positioning effectively complements our existing portfolio.”
Positive future
Dermocosmetics are recommended by health professionals for specific skin care needs as their ingredients are safe and effective. They are normally distributed in traditional healthcare channels such as pharmacies, over-the-counter pharmaceutical stores, clinics or medical treatment spas.
The market represents 4.4% of the global beauty market and is valued at about €7.6 billion euros, and Unilever hopes that this acquisition gives it a good position in this market.
As for Kate Somerville, the founder of the skin care brand bearing the same name, she states that the acquisition recognises the accomplishments it has made, building a company up and developing a loyal customer following.
“Unilever shares our commitment to quality, innovation and bringing consumers the best possible products,” she adds.
“Its scale and long history building iconic brands makes Unilever the perfect partner in the next stage of our journey and I’m confident it will take Kate Somerville Skincare to even greater heights.”
