The newly formed global Commercial Division, which unites central functions within sales, marketing and supply chain, will be led by Jesper Martinsson in a capacity of Senior Vice President and Head of Commercial Division and Deputy Chief Executive Officer.
The direct seller also announces the decentralised Regional Organisation, enabling a focused strategy execution, coordinated by the Company’s four Global Business Areas - Latin America; Europe & Africa; CIS and Asia & Turkey.
Oriflame says this split will enable more focus on strategic markets, such as China and India.
Global Manufacturing is also to be separated from the previous Global Operations Division in order to further drive global optimisation, efficiencies, and increased volumes.
“In a constantly changing global environment, we need to become more agile,” says Magnus Brännström, Chief Executive Officer and President.
“The organisational change we announce today is a vigorous step to further strengthen our position in a more digital world. In addition, it will facilitate an improved succession planning as well as promote talent within the Company.”
New management
With the new changes the company has also put a new Group Management team in place, led by Brännström and comprising of eight other people.
At the same time, two members of the former Group Management and a number of other senior executives will leave the company to pursue other interests.
“On behalf of the whole Company, I would like to take this opportunity to thank our leaving colleagues for their big contribution to Oriflame and for their readiness to support us with their knowledge and experience during the handover period,” adds Brännström.
The new Group Management will consist of the following members:
- Magnus Brännström, Chief Executive Officer and President, Member of the Corporate Committee
- Gabriel Bennet, Chief Financial Officer, Member of the Corporate Committee
- Jesper Martinsson, Senior Vice President and Head of Commercial Division and Deputy Chief Executive Officer, Member of the Corporate Committee
- Michael Cervell, Senior Vice President Global Direct Sales
- Thomas Ekberg, Senior Vice President and Head of Global Business Area Asia & Turkey
- Emma Hågemo, Vice President Group Strategy
- Stefan Karlsson, Senior Vice President and Head of Global HR
- Johan Rosenberg, Senior Vice President and Head of Global Business Areas CIS and Latin America
- Antonia Simon-Stenberg, Vice President Sustainability and Quality Management