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Sniffing out the science behind the ‘Lynx effect’
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The famous ‘Lynx effect’ may not be mere marketing according to researchers looking into the psychology of deodorant and fragrance products. Related news |
French direct seller is saved from bankruptcyAfter nearly 18 months of difficulties the French direct seller Lexel Cosmétiques has found a partner and can continue trading. Frutarom starts year with Oxford acquisitionFrutarom has made a confident start to 2009, putting its rapid growth strategy into action once more with an agreement to acquire UK flavour and fragrance ingredients firm Oxford. Agreement signed to turn waste into cosmeceutical ingredientsNew Zealand-based Industrial Research Ltd (IRL) has struck up a partnership with Fomana Capital to enable the company to develop high-value cosmeceutical and nutraceutical products from waste. Cosmetics inspired by cartoon glamour girlToo Faced Cosmetics is hoping to attract girls of all ages with its Smurfette Color Cosmetics range. |
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Weekly comment - 09-Dec-2008
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Industry must improve antioxidant marketing or face consumer backlashOne of the cosmetics industry’s favourite marketing taglines took a... |
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